Chances are the reason you’re stumped as to what business to start is because you’re asking the wrong questions. You’re probably wondering what you “could” do, what you “should” do or what would be “best” to do and either seeing no truly appealing options or so many options that it’s quite confusing. To get out of this rut, ask yourself an entirely different question: What would I like to be doing? Imagine if you could support yourself doing anything you want, what would you do?
In the past most people had to settle for something more “practical” than what they would like to do. But in this day and age, the “ideal” is often the most practical. Changes in the economy make it possible for people to carve out unique niches doing rewarding kinds of work that no one would have ever hired them to do in the past.
Don’t limit your future to outdated ideas of what’s possible. Find a match between the life style you desire, your experience and background, what you enjoy doing and what people will pay for. We call this process “matrixing.”
In Finding Your Perfect Work, you can read literally hundreds of examples of how people are finding such matches. Each month you’ll find a variety of examples here on the site. Like Barbara Allen who started Mrs. Allen’s Shed Stop. Or nature recording artist Jonathon Storm, who you can read about inDo What You Love under Pets and Nature.
Finding your match and packaging it profitably may involve some experimentation, but as with any journey, knowing your destination is the first step to finding a path that will take you there.