WordPress Setup – Can You Do It Yourself?
Yes, you can!
Setting up a WordPress blog is a great way to start working online from home. And it’s definitely something you can do yourself. Why should you consider starting your home-based business with a WordPress blog?
- It is free.
- It is incredibly flexible.
- It is amazingly powerful.
- It’s easy to use.
- Search engines love it.
You can make money just by writing about things you like and care about. If you don’t have any idea what a blog looks like, then study this website. You’re looking at a blog created with WordPress. Yet you could look at 100 different websites created with WordPress and not know it, because they’ll all look different.
So how do you do it?
Step #1 – Choose the right niche
You need to decide if you want to write a blog as a hobby, as a student project, or if you want to use it to make money. If you want your blog to produce income, you’ll need to research the niche you are considering. Find popular websites in the niche you are considering. Study what you like and don’t like, and consider how you could offer something that isn’t being offered. If you plan to keep adding to your blog, choose something you know something about and something you care about. You can also create sharply focused mini-blogs (sniper sites) used to promote one product. In that case, you can target a niche about anything about which you’re willing to do a bit of research.
NOTE: Ten Steps to Blogging Profits is primarily for those who want to create a real blog which will be regularly updated with new content. If you want to create sniper sites to make extra money online – and you should! – then I highly recommend you check out Google Sniper 2.0. Click here to see my review of the GSniper 2 strategy.
Step #2 – Get a web hosting account and choose a domain
After you know what niche to target, you’ll need to do keyword research to figure out what keywords in your niche are popular. Keywords are words people type into a search engine when they are interested in your niche. For example, someone interested in dieting tips might type this keyword in Google web search: “dieting tips for losing weight fast.” Ideally, you’ll pick one primary keyword phrase in a niche that has many searches per month. However you want to find one that doesn’t have too many other marketers targeting it, too. Choosing the right keyword (or keyword phrase) can help you get your site displayed on a search engine’s first page when people type in your keyword to the search engine. When your site is on the first page, you’re MUCH more likely to get TRAFFIC to your site. And you want to try to get EVERY PAGE OR POST of your blog ranked highly in search engines.
This is an extremely important step if you want FREE traffic to your site. George Brown gives an excellent tutorial on getting this right in Google Sniper 2.0. See my review of GSniper 2 here. George uses just the Google AdWords™ Keyword Research tool to help him find great keywords to use to get his sniper sites ranked high in the Google search engine. Market Samurai is a a tool that takes the Google AdWords™ keyword tool information and makes the process MUCH faster and the data easier to interpret. I use Market Samurai very often, not only to research keywords for sniper sites, pages and posts for my authority sites, but also to determine which categories and tags to use. Click here to see how to get a 35% Market Samuari discount by trying it for FREE. You’ll also learn the 4 UNBREAKABLE rules of SEO keyword research! Don’t be one of the 99% of internet marketers who break one of these rules and FAIL!
Once you’ve chosen your main keyword to target, you can search for a domain name that includes that keyword and get your blog set up with a web host. A web host is a place where you can store your blog. If you’re planning to do a WordPress setup just for fun you can use a free platform like Blogger.com. However, if you want your site to get a lot of traffic so you can make money, you should really self-host your blog site. (Don’t worry, it isn’t difficult.) It’s virtually impossible to get free search engine traffic to those free blogs, and support is nonexistent.
Instead, spend a little money, and gowith a reliable web host that actually has competent support people available to help you. The web host I recommend is HostGator. Being able to get hold of someone quickly to answer your questions is worth a lot, but with HostGator it won’t cost you a lot. You’ll also get reliable up-time. Customer service and uptime are the two most important considerations in a web host. You’ll find them with HostGator. I’ve experienced some major headaches with web hosting. I strongly suggest you start this off right.
To set up your website you’ll need to register a domain name. (For example, ILoveHomeWorkProfits.net is my domain name.) Check out Domize.com or Market Samurai to easily research available domain names. Choose one that includes your main keyword. For example, if your primary keyword is “dieting tips”, you could find a domain like: “dietingtips.com,” “dietingtipstoday.net,” or “dietingtipsnow.org.” Stick with something that is easy to remember and ends with .com, .net, or .org. You can register a domain directly with your web hosting company. Or you can buy a domain name from a site like GoDaddy.com and then redirect the domain name to your host. Your host will tell you how to do that.
Host your primary domain with your web hosting company. You can later add other website domains (for sniper sites) onto the same account easily (add-on domains). That way you can keep track of all your websites in one place. Convenient!
Step #3 – WordPress setup
After you choose a reliable web host, you’re ready for your WordPress setup. If you set up a website with HostGator, you can install WordPress easily by logging into your website’s C-Panel. (Don’t worry if you don’t know what a C-Panel is right now. It’s the control panel for your website and it will be explained by your web host when you sign up for a website domain.) Your host will give you instructions on how to set up WordPress once you’ve registered your domain name.
If you use a different web host, you may need to install WordPress on your own. But don’t worry, it’s easy. Visit the WordPress.org website where you can download the latest version.
Step #4 – Choose your theme
First impressions are important, especially on the web. A web visitor’s first impression about your site will quickly determine if he or she stays to read more. WordPress themes are basically website designs that you can just download and enable for your WordPress account. Choose a “theme” in WordPress that would capture your attention and get some feedback from others to see if it captures theirs. Keep in mind, though, that if you want search engines to give you a high ranking so you can get on the first page, you’ll want a simpler theme.
After you setup WordPress type the url (web address created from your domain name) in the browser bar. (For example: http://ILoveHomeWorkProfits.net.) This will let you login as administrator using the username and password you got from your host.
If you look on the left side of your WordPress blog, you’ll see several sections you can customize. Under Appearance you’ll find Themes. If you click on Themes you’ll be able to see one or two themes that are already installed and a tab to let you search for additional themes. Choose something that is appropriate for your niche. You can preview, then install and activate. If you don’t like it, choose another.
Step #5 – Configure WordPress and its plugins
Step #6 – Add important pages:
- A Contact Page – it can be a simple note containing your email address (set up an email address associated with your domain and forward it to your main email address if you wish. You can do that in your domain’s C-Panel). You could also set up a contact form in your autoresponder and copy the code into your page. Be sure to read my posts on Email Marketing before you get too far in this.
- An About Me Page – In a Facebook world people are more likely to listen to your message or buy your product if they connect with you personally. Put a snapshot on this page(nothing professional is necessary unless your promoting yourself as a professional actor, musician, lawyer, etc.). Explain what motivated you to write your blog. If you’re an affiliate marketer include a disclaimer about the fact that you get paid when people buy products through your links.
- A Disclaimer Page – Click here to see one free source for getting the content.
- There are actually 10 total pages that you may need on your website if you want Google’s search engine to consider your site legitimate. You can get more information on site quality guidelines here. I highly recommend that you spend $20 to purchase the WP Policy Pack plugin to make sure you’re covered.
Step #7 – Add other great content to appeal to readers
To encourage your visitors to stay and come back for more – fill your site with great content. Does your site provides solutions to needs that visitors are willing to pay to get? Would you spend time at a site like yours? Make your content original, educational, and as entertaining as possible. Find out what’s going on in the niche you’ve chosen and write about it. Reward your visitors by providing content that meets their immediate needs so that they will want to bookmark your site and return again and again.
Then use the power of WordPress plugins to make your blog fun, engaging, and interactive. Use polls to get readers involved and ask their opinion. Feature the latest posts and comments. Show off your most popular articles. Get readers truly involved by getting them to comment on your posts. Keeping visitors engaged will also make the search engines happy! And getting free traffic from search engines is one of the keys to getting your blog to produce long-term income growth.
After you’ve set up your cool WordPress plugins, begin to write your first post. In the admin panel, you’ll find Posts in the top left corner. Click on Add New. From your research about your niche, make a quick list of all the issues in your niche that people care about. What problems do they have, what questions do they have? What solution might they be willing to pay to get? I recommend Instant Article Wizard if you want help writing quality articles.
Now pick ANY one of these and write a quick post about it. Just start with your first thoughts. Save your draft, take a break, then go back to it and edit it.
BUT DON’T PUBLISH YOUR POST YET! Save it as a DRAFT until you make sure it’s also ready for search engines. You don’t want to change it after it’s indexed by the search engines.
Step #8 – Rewrite your posts to appeal to search engines (On-page SEO)
After you’ve written your content for people, adjust it for the search engines. Search engine optimization (SEO) is not something I can cover fully in this post. For great instruction and tools to help you understand SEO strategies for getting FREE traffic to your site. Another great resource for understanding how to make search engines give your site a higher ranking is the Search Engine Optimization Starter Guide from Google™.
After you find a primary keyword you need to strategically use it on your post or page. I use EasyWPSEO plugin to help me make sure every page and post in my blog is ready to be highly ranked by the search engines. This plugin will help you know where and how to put your keywords into your article so it will be highly ranked by search engines.
Get this first article out there, then ask your family and friends to look at it and suggest ways to make it better. If you’re not skilled at writing, find someone who is a good writer to help edit your work. You can edit the post or page, but try very hard not to alter your keyword in your title, permalink, or meta description after your page has been indexed by the search engines. It’s very important that you spend adequate time getting your keyword research right before you push the Publish button.
Step #9 – Promote your site (Off-page SEO)
It’s never been easier to promote a brand new site, and to explosively grow your traffic and readership. There are so many great free and premium tools available today to help even a novice do this successfully. The explanation of your options is too lengthy to add to this article, so I’ve actually made it another post. Click here to get your free guide: 25 Ways To Promote Your Site.
Step #10 – Monitize your site
Add advertising to your blog. There are many different ways to do this, but if you’re new to working online from home, I recommend 3 easy options.
- Contextual Advertising
- Affiliate Advertising
- Promoting Your Own Products or Services
The explanation of these is rather lengthy, so I’ve actually made it another post. Click here to read more about how to Monetize Your Site.
So there you have 10 Steps to Blogging Profits.
But there’s actually one more thing you need to do and it’s very important.
Click the LIKE button or SEND this to some friends to find out what it is.